top of page
Abstract Sphere

Research for Future

We persist in our research endeavors with a multifaceted and scientific approach across all stages of ideation, design, and post-launch phases. Within our research initiatives aimed at ensuring user-centric, accessible, usable, and successful digital environments, we offer services tailored to precisely defining needs, determining research methods aligned with those needs, and proposing solutions informed by literature. Those seeking the guidance of the UXtoknow team throughout the entirety or a portion of their project journey, and desiring to collaborate with a diligent and experienced team to enhance their products, can avail themselves of UXtoknow's research services.

From usability testing to information architecture research, and from ethnographic methods to neuro/biometric approaches, we offer independent research services covering the comprehensive measurement of user experience from ideation to post-launch.

Uncover

The Uncover Stage; defines the process where identifying potential users, understanding user needs better, and recognizing competitors are necessary. If your digital products have not yet been realized or if you aim to add new features to your existing product, the research methods listed below may be suitable for you.

User Interview

Dive deep into the minds of your users through one-on-one interviews. Gain invaluable qualitative insights into their needs, motivations, and pain points to inform product design decisions.

Benchmarking

Stay ahead of the competition with our UX benchmarking services. We analyze your competitors' digital experiences to identify strengths, weaknesses, and opportunities for differentiation.

Netnography

By analyzing user-generated content, social interactions, and cultural trends, we decode the complexities of online behaviors and sentiments, providing invaluable insights that inform strategic decision-making.

User Journey Mapping

Gain a comprehensive understanding of your users' interactions and touch-points with your product or service.Visualize the user experience from start to finish, identifying pain points and opportunities for improvement.

Focus Group

Harness the power of collective insights through focus groups. Our facilitated discussions bring together diverse perspectives to uncover trends, preferences, and pain points among your target audience.

Survey

Gather quantitative data and feedback from your users through custom surveys. From satisfaction surveys to task-based questionnaires, our surveys  help you gain a deeper understanding of user preferences.

Stakeholder Interview

Stakeholder interviews foster open communication, build relationships, and ensure alignment among all parties. Project teams can uncover critical insights that inform decision-making, drive project success.

Collaborative Workshop

Engage in facilitated, interactive sessions where stakeholders collaborate closely to define project goals, identify challenges, and brainstorm solutions, leading to innovative insights and actionable outcomes.

Diary Study

Gain deep insights into user behavior and experiences over time through diary studies. Participants record their interactions, thoughts, and emotions related to a product or service, providing rich qualitative data.

Persona Creation

Develop detailed and empathetic user personas based on research and user data. Personas encapsulate key user characteristics, needs, goals, and pain points, enabling teams to design with specific user profiles in mind.

User Journey

Create a conceptual tool that examines the interaction between a user's behavior and the path they take within a website or application. It is related to the information architecture of the site or application

User Story

Craft user stories to capture user needs and requirements from a user-centric perspective. User stories outline specific tasks or goals users want to accomplish, towards creating valuable user experiences.

Card Sorting

Refine your website's taxonomy and navigation structure through card sorting exercises. Our card sorting services involve participants organizing content into categories, providing valuable insights into user mental models and information hierarchy.

Tree Testing

Evaluate the effectiveness of your website's navigation system with our tree testing services. By presenting users with tasks to complete within a simplified tree structure, we uncover navigation issues and optimize findability.

Transparent Texture

Understand

The Understand Stage defines the process where you design your digital product and plan how it will function. Once user expectations are established, this stage will define the scope, features, functionality, and behavior of your product. If you are ready to make design decisions, the research methods listed below may be suitable for you.

Prototype Testing

Validate design concepts and usability of prototypes through user testing sessions. Prototype testing gathers feedback from users interacting with interactive mockups or early-stage versions of a product, informing iterative design improvements.

Accessibility Audit

Ensure digital products comply with accessibility standards and cater to diverse user needs through accessibility audits. These assessments identify barriers to access for users with disabilities and recommend remedial actions

User Journey Mapping

Gain a comprehensive understanding of your users' interactions and touch-points with your product or service.Visualize the user experience from start to finish, identifying pain points and opportunities for improvement.

UX Audit

Conduct comprehensive assessments of digital products to identify usability issues, accessibility barriers, and areas for improvement. UX audits help uncover strengths and weaknesses in the user experience, guiding enhancements for better usability and engagement.

Card Sorting

Refine your website's taxonomy and navigation structure through card sorting exercises. Our card sorting services involve participants organizing content into categories, providing valuable insights into user mental models and information hierarchy.

Tree Testing

Evaluate the effectiveness of your website's navigation system with our tree testing services. By presenting users with tasks to complete within a simplified tree structure, we uncover navigation issues and optimize findability.

Wizard of Oz

Simulate interactions with intelligent systems using Wizard of Oz testing. Human operators behind the scenes respond to user inputs, allowing for early testing of conversational interfaces like chatbots to refine functionality and user experience.

Elevate

The Elevate Stage defines the process where you need to measure the interaction of your digital product with the real target audience. If you are at the end of the design process after identifying user needs and conducting competitor analyses, or if you already have a product in deployment and want to elevate user experience, the methods listed below may be suitable for you.

Usability Testing

Dive deep into the minds of your users through one-on-one interviews. Gain invaluable qualitative insights into their needs, motivations, and pain points to inform product design decisions.

UX Audit

Conduct comprehensive assessments of digital products to identify usability issues, accessibility barriers, and areas for improvement. UX audits help uncover strengths and weaknesses in the user experience, guiding enhancements for better usability and engagement.

Online Data Analysis

Leverage data analytics techniques to analyze user behavior, preferences, and trends in online environments. Online data analysis provides valuable insights for optimizing digital strategies, improving user experiences, and driving business growth.

Chatbot Usability Testing

Assess the usability and effectiveness of chatbots through testing with real users. Chatbot usability testing evaluates the conversational interface, response accuracy, user satisfaction, and overall user experience to refine chatbot functionality and performance.

Eye-Tracking

Capture and analyze users' eye movements to understand visual attention patterns and behavior while interacting with digital interfaces. Eye tracking provides insights into interface design effectiveness, content hierarchy, and areas of user interest or distraction.

EEG

Record and analyze brain activity to understand cognitive processes and emotional responses during user interactions with digital products. EEG provides insights into user engagement, attention levels, and cognitive workload, informing interface design and user experience optimization.

GSR

Monitor changes in skin conductance to assess users' physiological arousal and emotional states while engaging with digital interfaces. Galvanic Skin Response data complements usability testing by uncovering subconscious reactions and stress levels

Facial Coding

Measure and interpret facial expressions to gauge users' emotional responses and engagement with digital content or interfaces. Facial coding enhances usability testing by uncovering subconscious reactions and sentiments that influence user experience.

Accessibility Audit

Ensure digital products comply with accessibility standards and cater to diverse user needs through accessibility audits. These assessments identify barriers to access for users with disabilities and recommend remedial actions

Card Sorting

Refine your website's taxonomy and navigation structure through card sorting exercises. Our card sorting services involve participants organizing content into categories, providing valuable insights into user mental models and information hierarchy.

Tree Testing

Evaluate the effectiveness of your website's navigation system with our tree testing services. By presenting users with tasks to complete within a simplified tree structure, we uncover navigation issues and optimize findability.

bottom of page